Your members need guidance. Are you ready to provide it?
AI is changing the workplace at an unprecedented rate, raising pressing questions about both opportunities and risks. As a result, member organisations around Australia are fielding enquiries whilst struggling to keep apace with the technology themselves.
RAIL Initiative equips you with both the knowledge and the toolkit to respond in a meaningful way.
The Complete Solution for Industry Associations:
The Responsible use of AI Licence (RAIL) Certification
Industry-recognised training in AI fundamentals for the workplace, including key concepts, skills, ethics, and data security. Learners complete 4 core + 2 elective modules to achieve RAIL certification. Available via self-paced videos (8-15 min/topic) or in-person workshops.
Training for You & Your Members
Partners receive up to 5 x complimentary licences for internal team use, in addition to generous discounts and commissions on member training (link).
Rapid, Accessible Upskilling
RAIL certification may be completed online in just 6 hours, with our streamlined program divided into bite-sized short videos for busy professionals. Learners develop key skills applicable across generative AI platforms, with role- and industry-based electives.
Risk Protection & Compliance
RAIL can help your member organisations avoid security risks and compliance issues associated with existing untrained or ‘shadow AI’ use, from data handling practices to platform choices and settings.
Team-Wide Solutions
Consistent training ensures all staff members understand key AI concepts, risks, and best practices. Members can manage their teams from a central dashboard showing engagement, completion rates, and assessment performance.
Benefits for Your Organisation
Generous Commission Structure
- Up to 40% margin on every certification sold
- Flexible structure – split between commission and member discountsExample: 20% commission + 20% member discount
Enhanced Member Value
- Provide high-demand training your members actually need
- Strengthen member loyalty through recognised professional development
- Offer exclusive Member-only discounts.
Non-member Marketing Opportunity
- Many associations have 5-10x more contacts than active member
- Marketing to this broader database captures additional revenue, while attracting new members.
Overview of core modules…
1 – Introduction to AI
Topic 1.1: Understanding AI Fundamentals and Terminology
- Understand the basics of AI, including its history and development
- Learn about the different types of AI: Narrow AI, General AI, and Artificial Superintelligence
- Explore key AI technologies such as Machine Learning, Natural Language Processing, and Robotics
- Define and explain common AI terminology and concepts.
Topic 1.2: Introduction to Major Generative AI Platforms and Real-World Considerations
- Get introduced to commonly used generative AI platforms
- Understand the potential and limitations of AI in real-world scenarios.
Topic 1.3: Beyond Generative AI
- Explore the diverse landscape of AI applications beyond text and image generation
- Understand the role of AI in data analysis and predictive modeling
- Learn about AI in decision support systems, computer vision, image recognition, robotics and automation, and others
- Examine AI's role in autonomous systems (e.g., self-driving cars, drones).
2 – AI in the Workplace
Topic 2.1: Enhancing Workplace Productivity with AI
- AI Tools for Automation: Learn how AI can automate routine tasks like email sorting and scheduling
- AI-Powered Productivity Platforms: Explore tools for task management, reminders, and organisation
- Other Productivity Gains with AI: Image Creation, Assisting with Spreadsheets, and various other uses
- Sample use cases: Illustrative examples of individual employees and businesses improving productivity using AI.
Topic 2.2: AI Tools for Decision-Making
- Understand the role of AI in improving data-driven decision-making processes
- Learn how AI supports business decisions through predictive analytics and risk assessment
- Explore practical applications of AI in financial analysis and operational decision-making
- Discuss how AI helps leaders make informed decisions by analysing large datasets.
Topic 2.3: AI in Various Industries
- Understand how AI is shaping a range of industries, including a high-level view of its impact on finance, manufacturing, retail, transportation and logistics, marketing, education, agriculture, and legal and compliance.
3 – Ethics, Security, and Privacy
Topic 3.1: Practical AI and Ethical Considerations
- Learn about the challenges of implementing AI in businesses (e.g., scalability, costs)
- Explore basic ethical considerations when using AI (e.g., transparency, accountability)
- Understand how to navigate AI systems and ensure responsible use in business environments.
Topic 3.2: Protecting Data in an AI World
- Understand the basics of data privacy and security in AI-driven environments
- Learn simple strategies to protect personal and professional data when interacting with AI systems
- Explore examples of AI-related data incidents and their impact on individuals
- Discover how to improve data security in an AI-enhanced world.
Topic 3.3: The Social Impact of AI
- AI's Influence on Society: Explore how AI is shaping various aspects of daily life, including any potential negative consequences
- AI and Employment: Understand the impact of AI on job markets and future employment opportunities
- Understand basic human rights regarding AI including government responses, with reference to Australia's AI Ethics Principles
- Explore resources for staying informed about AI policies affecting you.
4 – Prompt Engineering
Topic 4.1: Fundamentals of Prompt Design
- Learn the basic principles of creating clear, effective prompts for AI models
- Understand how prompt design influences the behavior of generative AI systems like ChatGPT
- Explore simple examples of prompt design and its outcomes.
Topic 4.2: Crafting Effective Prompts for Common Tasks
- Explore examples of effective prompts for various professional tasks (e.g., writing assistance, generating ideas, research help, solving basic problems, formatting assistance)
- How to reduce bias in prompts
- Understand how to refine prompts and reprompt to get better results
- Practice basic prompt design techniques to improve response quality, using ChatGPT, Claude, Gemini, or Meta.
Topic 4.3: Managing Common Risks Associated with Generative AI Responses
- Understanding Generative AI Limitations and Risks
- Identifying and Mitigating AI Hallucinations
- Developing Critical Thinking Skills
- Handling AI-Generated Errors
- Fostering a Culture of Responsible AI Use.
Frequently asked partnership questions
What marketing support do you provide?
We offer complete marketing support including email templates, social media content, website copy, and co-branded promotional materials. We can also deliver webinars to combine member education with an introduction to full certification.
Do you offer industry-specific course options?
In addition to RAIL foundational AI training applicable to almost all roles, we have the option of develop custom electives for specific industries or roles. These are based on demand, and may include additional costs.
How quickly can we implement a RAIL partnership?
Most partnerships are operational within 2-3 weeks, including setup of co-branded materials and member communication templates. EOFY presents a valuable opportunity not to be missed, so reach out urgently if you wish to expedite the process.
How do we handle member enquiries and commissions?
RAIL is available to manage all member enquiries directly, if desired. These may be generated by a link on your website or in member email newsletters. Attribution is via an affiliate link with 90 day cookie and 12 month trail. This provides you with commission for any sales to members within 90 days of their original visit, and ascribes commission for any subsequent sales to the same member of the next 12 months.
How current is the RAIL certification content?
RAIL content is regularly updated to reflect the rapidly evolving AI landscape, ensuring the knowledge you gain is current and applicable to today’s professional environment.
Senior people testify to the quality and utility of RAIL content
Join our upcoming webinar:
Navigating Workplace AI for 2025
Thursday 5th June, 2025
Cost: FREE
This virtual lunch-and-learn session will demystify workplace AI and help you guide your members through the transition. In just 60 minutes, we’ll explore how Australian workplaces are moving from experimental AI use to mass adoption, outline crucial protective measures for responsible use, and demonstrate practical techniques to boost efficiency using common and tools. Whether you’re taking your first steps or you’re already working with AI and guiding members, this webinar will help you better navigate the AI-enhanced workplace.
You’ll also receive an introduction to the Responsible use of AI Licence (RAIL) certification, and understand how your organisation benefit from RAIL partnership.
What we’ll cover:
- Essential AI Foundations – Demystifying key terminology, core technologies, emerging opportunities and potential challenges
- Creating Robust AI Safeguards – Practical approaches to responsible AI implementation in your organisation
- Practical Productivity Enhancement – Hands-on techniques for better leveraging AI tools for everyday tasks
- Partnership Benefits – Provide additional member value receive generous commissions, and take a leading role in the AI transition.
Access your evaluation licence or to talk to us today:
Access your free evaluation licence
Includes 7 days’ unlimited single-user access to all RAIL modules
(Note: evaluation licence does not include issuance of certification)
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